ABOUT US

Swipe Right PR is Europe's leading esports and gaming communications agency who elevate brands and help build communities. We're a London-based agency with an international network of media, influencers and partners and we deliver strategic and creative campaigns that help our clients form their brand identity and deliver their message to the right audiences.

With years of experience, we have managed communications for some of the biggest tournaments, platforms and games in the world, alongside the most prolific teams and talent in the industry. Ensuring we are always pushing the latest trends in the sector, Swipe Right PR keep our clients ahead of the game.

OUR WORK

Communications agency for Riot's UK and Dublin office

Swipe Right handles the messaging and positioning for Riot's new UK leagues working closely with the team and talent to communicate their vision and to help develop the UK esports scene. We also manage strategies and media/influencer outreach for key publishing beats including the reveal of Riot's AR band K/DA at Worlds 2018 through to the New Players Campaign and Clash.

Territories include UK, Ireland, Italy, Benelux, Nordics, Bulgaria, Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Serbia, Slovakia

EU communications for FACEIT

We have managed communications for all aspects of the brand for over three years: the FACEIT platform, partnerships, their flagship league the Esports Championship Series (ECS) and most recently the FACEIT Major which saw the Swipe Right team manage the entirety of the press campaign from the first reveal through to the Finals which saw over 100 media and influencers attend from endemics to nationals and broadcast.

Lead agency for the Early Access of launch of Deep Rock Galactic

This was the first title to be launched by Coffee Stain Publishing. Swipe Right was brought on board to create the Early Access launch strategy which included: drafting messaging, influencer and media audits, coordinating desk tours, working with first parties, managing demo stations and schedules for major shows including Gamescom, PAX, Paris Games Week and PCGamer Weekender and even hand making press kits! The Early Access launch saw blanket coverage amongst leading games press. Swipe Right now handles communications for the teams upcoming titles Satisfactory, Huntdown and Puppet Fever.

Launching the UK's largest esports studio

Managing all press communications around the launch of the Red Bull Gaming Sphere London to build national awareness of the space and visibility amongst the UK esports community. Swipe Right sourced spokespeople, managed interviews and assisted with asset creation. We continue to promote the space and key events that range from Dota2 and Street Fighter tournaments to the Rubik's Cube Worlds Championship Qualifiers.

UK PR for Thrustmaster for over three years

One of our most long standing clients and an industry leader in the field of sim racing wheels and flight sim hardware. We lead their UK PR activities including events, review sample distribution, partnership engagement and influencer relations. We don't just secure reviews we work with official licenses such as Ferrari and Gran Turismo, have brokered a relationship with the RAF and even organised a booth at the Royal International Air Tattoo.

Lead agency for the international launch of Steel Rats

Spearheading an international campaign that saw us manage agencies in the US, Germany and France. We were involved from the very beginning, working on brand positioning and strategy for a year long campaign that saw us assist with everything from marketing assets, the social media campaign, influencer marketing and first party liaison through to coordinating a charity auction for a giant in-game replica robot, organising an experiential preview gig with Japanese rock trio the 5.6.7.8's, where we also graffitied tyre tracks and pavement ads around Shoreditch to engage with local music fans and drive them to the event.

WHO WE WORK WITH

OUR SERVICES

Promotion:
We produce bespoke effective campaigns that get media, influencers and consumers talking, driving brand messaging and all-important sales– all while managing your press office

Events:
From 1-1 interviews to 10,000 attendee esports tournaments, trade shows to international press trips: we plan, coordinate, manage and staff every element for you –sit back and enjoy the show

Strategy:
We know you want to control your message, from strategic planning and consultation to crisis comms if the worst happens, we'll get you in the driving seat. Automatic not stick – less hassle

International:
Get in the global game, with our international network of agencies and media we can manage campaigns and media on any scale – plus we play nice with others

Partnerships:
From Influencers to brands, media to sponsorship, we leverage our all-star relationships to create high-value partnerships – takes the work out of networking

Evaluation:
In addition to evaluation across campaigns to present results and key learnings, we analyse the latest market and media trends as well as your competitors. Impact is the name of the game

GET IN TOUCH

Swipe Right on us and let's chat:
@SwipeRightPR    E: hello@swiperightpr.com